Online Marketing Courses

We would be happy to create individual offers for you that suit you. Of course, we not only create new websites but also optimize existing pages!

What actually is an SEO?

Search engine optimization -Englishsearch engine optimization (SEO) - refers to measures that serve to increase the visibility of aWebsite and their content for users of aWeb search engineto increase. Optimization refers to improving unpaid results in organicSearch engine ranking(Natural listings) and excludes direct traffic and the purchase of paid advertising. Optimization can be aimed at different types of search including image search, video search, or news searchvertical search engines.

Search engine optimization is a branch of theSearch engine marketing.

What is a meta element?

The metadata is stored in the header of an HTML document, i.e. in the head Element, noted.

There are various metadata schemes, some of which are developed by institutions or committees (for exampleDublin Core), but sometimes also wild species such as entries from the producersoftware(for example manufacturer and version). Very little of this meta-information is used byUser agents(for example browsers orSearch robots) interpreted. As with all HTML elements, compliance by the user agent depends on its capabilities and configuration.

The main purpose of metadata is to make theWorld wide webor a single oneWebsiteimprove. In addition, special instructions for controlling the search robots fromsearch enginesnote. Metadata was once considered a secret weapon in order to be listed as high up as possible on a search engine. The metadata has therefore long been misused in order to be misleadingTagsto be specified (cf.Keyword stuffing). In the meantime, search engines are again placing more value on the actual text content of a website, which the reader also perceives in the browser, and largely ignore meta information or no longer allow it to enter theRankingflow into the page.

Source: Wikipedia